Client: Samsung

Agency: Cheil London, Scoota (previously Rockabox Media)

Three the mobile network and Samsung produced an app to immerse their customers deep in the spirit of the London 2012 Olympics. As Victoria Pendleton’s official sponsor, Samsung wanted to bring consumers closer to her personal journey and Olympic success.

As part of this campaign there was a competition to win a track day with Victoria Pendleton.

Alex and Christina scooped that competition win and I joined them on their special day out at Manchester Velodrome with British Olympiad to capture the moment.

Cases study by the app developers Candy Space