Campaign: The biggest motorcycling show in the UK, Motorcycle Live. In 2011 it took place at NEC Birmingham, we went behind-the-scenes getting the audience backstage at the show to find out more about the nine-day event, creating a video blog a day; this is the first in a series of videos from the event.

Agency: Scoota formerly Rockabox Media

Publisher Sites: The Mirror, MCN (Motorcycle News) and Motorcycle Live and YouTube Channels.