Campaign: B2B and B2C VR travel app, targeting Australia, New Zealand and Canadian markets to promote European holiday destinations. We created a story around two tour guides, filmed multiple destinations in 360º immersive video, as we followed them from city to city and created an app in which the viewer can change the story depending on their curiosity of the destinations and create their own adventure.
Distribution Platform: iOs and Android Apps, branded Google cardboard, micro site, Activations at tourism fairs and travel agents in Australia, New Zealand and Canada. Short 2D clips seeded on social media.
This is a short sample, low resolution video screen capture of the app. For the true experience download the iOs or Android app and view in a Google Cardboard or VR headset whilst wearing headphones.