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Client: Alzheimers Research UK
Campaign: A Walk Through Dementia, an interactive VR experience to Raise awareness of Dementia in the UK and increase donations for the charity ARUK (which increased five hold)
Distribution: Activation at St Pancras station for three days, Android app available on Google Play for the full interactive experience post-event, Branded Google cardboard, campaign microsite and additional assets seeded on YouTube 360.
The Activation: A selection of images and videos from Tweets at the activation.