VR App, Activation : A Walk Through Dementia

To view in 360º interactivity on your mobile device click here and open in your YouTube App

Client: Alzheimers Research UK

Agency: VISYON,

Campaign: A Walk Through Dementia, an interactive VR experience to Raise awareness of Dementia in the UK and increase donations for the charity ARUK (which increased five hold)

Distribution: Activation at St Pancras station for three days, Android app available on Google Play for the full interactive experience post-event, Branded Google cardboard, campaign microsite and additional assets seeded on YouTube 360.

The Activation: A selection of images and videos from Tweets at the activation.