VR Experience : Drink Driving Awareness Campaign

Client: RSA (Road Safety Authority, Ireland)

Creative Agency: BBDO

Innovation Agency: INITION

Production Partners: AssemblyMixed Immersion

Campaign: What are the consequences of drink driving? This is a road safety awareness campaign delivered through a set of Virtual Reality films that explore what could happen if you drink and drive. The campaign is for the Irish market, the VR installation sits on a bus that travels from school-to-school delivering the road safety message to teenagers.

Platform: Oculus, 4kX4k (Stereoscopic 360), VR films with spatial audio. Click here to view on YouTube 360

My Role: Project manager; working directly with the client, creative agency, external partners, designers, developers, filmmakers, editors and VFX artists from concept to delivery

The full case-study by INITION can be found here