Client: RSA (Road Safety Authority, Ireland)
Creative Agency: BBDO
Innovation Agency: INITION
Production Partners: Assembly, Mixed Immersion
Campaign: What are the consequences of drink driving? This is a road safety awareness campaign delivered through a set of Virtual Reality films that explore what could happen if you drink and drive. The campaign is for the Irish market, the VR installation sits on a bus that travels from school-to-school delivering the road safety message to teenagers.
Platform: Oculus, 4kX4k (Stereoscopic 360), VR films with spatial audio. Click here to view on YouTube 360
My Role: Project manager; working directly with the client, creative agency, external partners, designers, developers, filmmakers, editors and VFX artists from concept to delivery
The full case-study by INITION can be found here