VR Experience : DigitalGlobe

Client: DigitalGlobe


Campaign brief: DigitalGlobe operates a fleet of satellites, continually capturing photographic and geospatial data of our planet in unprecedented detail. DigitalGlobe needed an engaging way to explain to an audience of senior-level execs from government and private organisations how they can leverage this location information to enable smarter decision making and add customer value.

At INITION we designed and created a VR experience delivered on Samsung’s Gear VR ecosystem to tell DigitalGlobe’s story at the industry event; Engage.


My Role: Project Manager. In addition to the standard project management duties of scoping, managing timelines, resources and budgets I also wrote the creative treatment to client’s brief.

The full case study can be found on INITION’s website