Client: Samsung

Agency: Cheil London, VISYON

Campaign: Halloween VR prank’s reaction video, to promote Samsungs’ ecosystem of mobile VR devices. This is a hidden camera reactions video of some brave souls as they test out their nerves watching a Zombie Attack 360º video on the Gear VR. When they thought it was safe and took off the headset there was another surprise in store!

Distribution Platform: Activation at Samsung Galaxy Studio at Westfields, on Samsung’s Gear VR and Youtube 360º platform.