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Client: Samsung

Agency: Cheil London,  VISYON

Campaign: Samsung´s Halloween Zombie Attack. This is a short, two scene, 360º film with spatial audio to promote Samsung’s ecosystem of mobile VR devices.

Distribution Method: Activation at Samsung Galaxy Studio at Westfields, on Samsung´s Gear VR to freak out unsuspecting members of the public who were stunned by the immersive-ness and realism of VR.

Hidden cameras were placed to capture their every response to create the Virtual Theatre Zombie Prank Reactions Video. When they thought it was safe and took off the headset there was another surprise in store!

Distribution Platform: YouTube 360.